Selassie A. A. Thompson

BriefBot feature launch

BriefBot was an AI-powered tool that helped lawyers generate case briefs faster. I created the visual assets, wrote the announcement copy, and coordinated distribution across email, blog, and social media. A year and a half later, when BriefBot gained new capabilities (Facts, Holdings, Ratio), I wrote and distributed the follow-up launch.

• Designed launch graphics and feature explainer visuals in Canva
• Wrote the feature announcement article for the company blog
• Drafted email campaign copy introducing the feature to existing users
• Created social media posts to drive awareness

Assisted Research feature launch

Assisted Research was a feature that enabled legal professionals to conduct faster, AI-supported case research. I followed a similar multi-channel approach: designing assets, writing the feature story, and ensuring consistent messaging across platforms.

• Created visual assets explaining the feature’s workflow and value
• Wrote the product announcement article
• Coordinated launch timing across blog, email, and social channels

Company anniversary campaign

For Judy Legal’s 6th anniversary, I planned and executed a content campaign that combined storytelling with celebration. I organised lawyers from across the user base to record short product videos, interviewed team members, created anniversary content for social media, and shaped the narrative around the company’s growth and milestones.

• Organised and coordinated practising lawyers to record product testimonial videos
• Interviewed team members about their journey with the company
• Produced interview-based content published on social media
• Designed anniversary visuals, wrote the anniversary email, and coordinated the publishing schedule

Lawyer product videos on Instagram: Video 1 · Video 2

Employee handbook and onboarding documentation

I authored Judy Legal’s first employee handbook and code of conduct from scratch. This involved translating company values, policies, and operational expectations into clear, structured documentation that new hires could immediately use during onboarding.

Anniversary interviews at Judy Legal

For the company’s 6th anniversary, I organised practising lawyers from the user base to record short product videos, talking about how they use the platform in day-to-day work. I handled scheduling, scripting prompts, and post-production coordination, then turned the footage into social content published across the company’s channels. The embedded videos appear in Section 04.

Social media content at Judy Legal

Beyond interviews, I managed Judy Legal’s social media presence across Instagram, Facebook, and LinkedIn, creating short-form, engaging content tailored to different audiences.

Design assets at Judy Legal

I designed the visual assets for all product launches in Section 01: social media graphics, feature explainer cards, and email headers, all created in Canva to maintain brand consistency. Full email layouts are embedded in Section 02 above.

Video content

At Judy Legal I organised practising lawyers to record short product testimonials, then edited and published the footage across channels.

Website design

I built and designed the Sedesel Publications website on WordPress (www.sedesel.com), a publishing house I co-founded. Content architecture, visual design, and ongoing content management.